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An insight on the competitive and strategic advantages of enterprises by using Intellectual Property Rights.
Your ideas, inventions, trade marks, copyrights and trade secrets are your organization's valuable assets. Establishing legal protection early on is pivotal for your company's inventions, methods, processes and branding. This course has been designed by experts to cover the basics of IPR and understand the way they can protect findings of research in the form of patents and copyrights. Pivotal to understanding the competitive and strategic advantages of enterprises.
100% Live
synchronous course
Global Faculty
from elite institutes
UCLA Extension Certification
as a record of participation
Integrated Group Work
on real world projects
Overview
Intellectual property – both tangible and intangible, are key assets organizations are leveraging to develop their market presence while creating a niche for itself in their respective market. This program brings together industry experts, academics from key business schools and the senior organizational leaders to gain a global appreciation of IPR management in the context of intellectual property rights cycle. This comprehensive program has been designed for business leaders, senior executives, and corporate strategists to gain valuable multi-industry multi-sector insights into strategic IP management.
This program provides a unique opportunity to explore the complex issue of IPR and corporate governance, commercialization approaches to IP assets and how to strategize and lead a multi domain, enterprise wide IPR management framework which is in harmony with the global nature of business.
The program dwells on the complex issues in IPR management related to disruptive technologies like Artificial Intelligence / machine Learning and Industry 4.0. It discusses on the policies and regulations about inventorship, authorship, ownership of AI driven IP assets
What you will learn:
The goal of this course is to provide an effective combination of theory and practice of IPR concepts. Live lectures, industry insights and project work will provide a rich forum for virtual class discussions. You will assemble key insights on the following:
Upon completion of the program, you will be ready to apply your knowledge to lead strategic decision making to leverage the power of smart manufacturing and Industry 4.0 in your business.
This program is for practitioners and knowledge seekers who are keen for a comprehensive insight on IPR management in the emerging cyber marketplace where AI, various disruptive technologies and Industry 4.0 mandates are compelling a revisit and refinement of IPR policies and practices.
This program will benefit you if:
Record of Participation
Upon successful completion of the course, you will be awarded a Record of Participation from the University of California, Los Angeles (UCLA) Extension.
You can share your Record of Participation in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.
During the program you will have the chance to learn from world class faculty through live virtual lectures delivered from the USA on the Igesia learning platform. You will interact with industry executives and better understand ongoing trends in Indian and global business. You will be given the opportunity to work in groups on projects of relevance to your business contexts.
Orientation
You will be welcomed to the program and start connecting with fellow participants in the program and get an overview of the forthcoming sessions. You will also start forming teams and start considering questions to explore in your customized project work.
Module 1
Intellectual Property Rights (IPR) in a disruptive era
The expanding scope of intellectual property in the context of increased role of AI in today’s world is discussed here. This module looks at IPR with a holistic approach on patent inventorship and ownership, copyright and designs related authorship and ownership issues. It describes the complexity in IPR protection and infringement amidst complex, divergent, and evolving regulations. It helps to interpret the dilemma on application of IP laws to AI delivered products and/or services.
Live Virtual Session with Industry Expert
Module 2
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Commercialization Approach to IPR Valuation
This module provides an in-depth analysis on the legal and economic perspectives of an IP asset in achieving a distinct and sustainable differentiation. It adopts case-based discussion on the vehicles of IPR commercialization, IP audit and IP due diligence. The module discusses the various strategic commercialization agreements and elucidates the circumstances that mandate an IP valuation and the underlying differences between the commonly used valuation methods.
Live Virtual Group Work led by Program Coach
Module 3
Integrating IPR: A Multi Domain Approach
This module dives deep into IPR in the context of Competition Law and its vital role in preserving the competitive structure of markets, competition, regulations and compulsory patent, copyright, design, and licensing norms. It enhances our appreciation on the complementary rather than conflicting relationship between competition law and intellectual property in driving innovation while fostering an environment of fair competition.
Live Virtual Session with Industry Expert
Module 4
Strategic IPR Portfolio management
This module examines the relevance of a strategic approach to IPR management in the realm of digital transformation and e commerce business arena with associated concerns on safeguarding the IP assets. It explores the necessity of a strategic mind-set to initiate and sustain IP branding, by developing the Intellectual Property Rights system in harmony with globalization of business and R&D bases.
Live Virtual Group Work led by Program Coach
Module 5
IPR Centric Corporate Governance
IPR centric corporate governance is a key mandate for India being a part of WTO and a signatory to TRIPS. This module discusses the role played by the Board of Directors must play a in driving transparency and accuracy in disclosure of a firms IPR assets and in building a sustainable, interdependent corporate governance framework addressing the varied interests of the organization, associations, government bodies, investors while representing the interests of shareholders. It looks at corporate governance aspects like IPR ownership, policing of IP regime, enhancing the IPR ownership capacity of an institution, obligation of confidentiality and patent documentation. It focuses on the governance approach to be adopted to promote collaboration and innovation while preserving one’s own IPR assets.
Post Program
Record of participation from the University of California, Los Angeles (UCLA) Extension
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