Innovation Management: Strategy & Execution -

Overview Benefits Eligibility Program structure Faculty

Overview

Innovation has become critical for winning in the marketplace. Several forces of change including technological progress, demographic shifts, changing customer demands and global competition have increased the need for companies to excel in innovation. Enhancing the innovation readiness of ﬁrms requires a multi-faceted approach that touches upon all aspects of business strategy and a rigorous discipline in execution.

Innovation today extends from new products and services to include new business models and new ecosystems. Organizations have to innovate in both incremental steps and also be ready to leverage opportunities for disruptive innovation. Successful innovation strategies are born out of an innovative culture and an investment in creative people. Succeeding in a rapidly changing world will require both leadership in innovative products, services and business models and an inspirational leadership style to be bold, take risks and win in the marketplace.

What you will learn:

The goal of this course is to provide an eﬀective combination of theory and practice in the management of innovation. Lectures and case studies will provide a rich forum for in-class discussions. You will assemble key insights along three important dimensions

Creativity and ideation
The program will describe approaches to enhancing creativity and the process of ideating new products and services. Approaches such as design thinking and Blue Ocean strategy will be highlighted as approaches to enhancing creativity and coming up with new products and service ideas
Innovative readiness
Companies have to work on multiple dimensions to enhance their innovation readiness. Investments in human talent have to be complemented by new processes and appropriate technologies
Innovation Leadership
Rigorous and disciplined execution is essential for innovation leadership. The program will outline the key essentials of managing the innovation process and also describe strategies adopted by diﬀerent ﬁrms to drive innovation such as the creation of innovation labs and corporate ventures.

Upon completion of the program, you will be ready to apply your knowledge to lead strategic decision making to leverage AI technologies in your business.

This program will benefit you if:

You are seeking to enhance the innovation readiness of your ﬁrm
You are interested to leverage the forces of innovation and disruptive change
You are keen to innovate in new product/service development and the creation of new business models
You want to identify speciﬁc tools and approaches for driving innovation in your ﬁrm.
You are a senior executive wishing to lead innovation within your organization

Record of Participation

Upon successful completion of the course, you will be awarded a Record of Participation from the University of California, Los Angeles (UCLA) Extension.

You can share your Record of Participation in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

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Eligibility

Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC /AIU/State Government) in any discipline.
Work Experience – Minimum of at least 7 years of work experience

Program Structure

During the program you will have the chance to learn from world class faculty through live virtual lectures delivered from the USA on the Igesia learning platform. You will interact with industry executives and better understand ongoing trends in Indian and global business. You will be given the opportunity to work in groups on projects of relevance to your business contexts

Orientation

You will be welcomed to the program and start connecting with fellow participants in the program and get an overview of the forthcoming program. You will also start forming teams and start considering questions to explore in your customized project work.

Module 1

Landscape of innovation management

This ﬁrst module of the course will present a broad overview of trends and directions in innovation management. Key drivers of innovation will be described including technological disruptions, changing millennial expectations and intensifying global competition. Relevant approaches will be described and their practical implications in diﬀerent business domains will be explored.

Live Virtual Session with Industry Expert

Module 2

Market and technology driven innovations

Innovative products and services can arise from either leveraging fundamental technolog ical breakthroughs or by understanding the needs of customers which are new or unmet. Speciﬁc tools and techniques that can be used to identify such innovations will be described in this module.

Live Virtual Group Work led by Program Coach

Module 3

Business model innovations

This module of the program will focus on how organizations can build new business models to win in the competitive global marketplace. Firms have to creatively integrate customer needs within a ﬂexible ecosystem of partners and competitors for successful innovation.

Live Virtual Session with Industry Expert

Module 4

Building an agile and learning organization

Succeeding in innovation requires a ﬂexible and agile organization. Organizational silos have to be broken down and cross-functional team work encouraged. Processes have to become ﬂexible based on data based experimentation. Learning has to be designed into the DNA of the organization

Live Virtual Group Work led by Program Coach

Module 5

Winning with innovation

This concluding module of the program will focus on enhancing the innovation readiness of your ﬁrm. You have to be prepared to leverage disruptive trends in technology and society to innovate and win in the global marketplace. You will explore how you can provide the vision and lead the change to achieve these goals.

Post Program

Record of participation from the University of California, Los Angeles (UCLA) Extension

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